1 Percent Makes All The Difference - John Stanley

Tim Atherton, the Financial presenter was at the same conference I have just attended and presented after me. His advice was as a retailer you can grow your net profit by 25% and this should be your aim. How do you do that?

Increase your average sale by 1%, plus increase your customer count by 1%. Increase your conversion rate by 1% and reduce your costs by 1%.

In challenging times we often forget some of the basic information we were brought up with as retailers.

Tim reminded the audience of the important issues that make a difference.

Source: John Stanley - 1 Percent Makes All The Difference

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