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Tourism Ireland Pitch up at Philadelphia International Flower Show
- 05 April 2012
Tourism Ireland was recently at the Philadelphia International Flower Show, aiming to draw in US tourists with an interest in horticulture. The Tourism Ireland exhibit at the show was called “Classic Ireland with a twist” – highlighting our rich horticultural heritage in a classic yet modern setting.
Garden experts Trevor Edwards, from The Plantsman’s Garden Tours (based in Crawfordsburn, Co Down), and Maurice Parkinson, from Ballyrobert Cottage Garden (in Ballyclare, Co Antrim) travelled to Philadelphia to join Tourism Ireland in spreading the good news about Ireland’s wonderful gardens.
The Philadelphia International Flower Show is the worldest largest indoor flower show and attracts about 265,000 visitors each year.
Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “North America is a critically important market for tourism to the island of Ireland, second only to GB in terms of visitor numbers.
“Visitors from North America stay longer, spend more than the average visitor and tour more extensively around the island. 2011 was one of the strongest years ever for tourism to Ireland from the United States and Tourism Ireland is aiming to make 2012 our best year ever!
“We are undertaking strong campaigns in the US, which are highlighting great value and urging consumers to ‘jump into Ireland’ and to include Ireland in their vacation plans for 2012.
“In our promotions, we promise potential visitors an experience that will be unique, full of engagement and great fun. With great access and attractive on-the-ground offers, we believe the island of Ireland is well positioned to deliver what an American holidaymaker wants.”
Source: insideireland - Tourism Ireland Pitch up at Philadelphia International Flower Show
