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John Stanley's Practical Retail Solutions - February 2013

JSA

This new update comes from Heathrow Airport... Last week I finished a New Vision Retreat which I led along with fellow consultant Sid Rasich. This Retreat was by invitation only to selected delegates to look at the future in depth, both of the industry and of their business. Why now? This year I believe is the year of the Entrepreneur, it is a year when we need to make the right changes in our businesses while we have a window of opportunity. If you listen to the financial gurus that window of opportunity closes down in 2016 and we need to be ready for a different pattern of doing business.

The Retreat was a huge success and we will work with the same group on a six monthly basis developing new ideas.

This week Linda and I were host to 40 retailers on a coach tour of the UK, this proved to be an eye opening session for all of us. Imagine what can happen when you put the leading retailers from six countries on a coach for a week looking at leading retailers in the UK...we are now ready to head home and change the world!

**New** John Stanley Associates Phone App

John Stanley Associates launched its own Phone App this month and I have been promoting it in my conference presentations. I am really impressed at how it works as a marketing tool and we can really see the benefit for retailers businesses. If you want to download our App go to the Play Store if you have an Android Phone or the App Store if you are with Apple user. Just type in John Stanley... you can then download our Phone App free and you can also download a special free report from the App on the "10 most Common Mistakes Retailers Make and how to avoid them".

Using our new phone App will make it a lot easier for you to keep in touch with John Stanley Associates latest ideas via facebook, YouTube or website on your mobile phone.

Latest Retail News

The news and ideas for retailers are coming rapidly at present as retailing is changing so fast it is a constant challenge to keep up.

I often talk about being topical and keeping in-tune with the retailer. The best example of this is super bowl in the USA. Many retailers let this slip by as they believed consumers would be interested in watching the game rather than shopping. Not Richardson's Farm Market located in Baltimore the home of the Ravens, one of the teams playing in the final. Richardson Farm embraced the opportunity to celebrate with customers and created Ravens events around local food. As a result Richardson Farm has just had one of their best sales weeks ever.

Clicks For Bricks

I hope you gave had the opportunity to go to www.clicksforbricks.com.au and watch the Webinar on Phone Apps, we have another one already ready to go out next month. You will notice on the video I am working with a social media guru relevant to a specific social media or internet marketing profile on each one. This allows me to ask the specific questions that we are all asking of each other right now.

 

John Stanley is a Conference Speaker and Consultant. In 2012 he was awarded the WA Small Business exporter of the Year. He works in 35 countries and is one of the world sort after retail and small business presenters. His new conference presentation looks at the new consumer and how that affects your business. Follow John on Facebook John-Stanley -Associates or contact him at john@johnstanley.com.au

Source: HortiTrends News Room