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Feeling Feverish?
- 04 April 2011
Good News!
A recent article in Horticulture Week reports a strong start to garden centre sales - up to 60% in some cases according to GCA figures.
Long may it continue - with the weather staying kind to us and the extra daylight hour, more and more of us will be turning our attention to our gardens.
So, how can you turn those window shoppers into happy customers with over flowing trolleys? Well, it is easier than you think... with well trained staff and bright, professional, informative point of sale material - the battle is almost won! This is where we can really help - use our downloadable PoS to complement your displays.
The striking images and interesting facts will really capture your customer's imagination... alongside the traditional paper PoS we can also provide short videos that can be used on your in-store screens.... See below for more information.
‘Spring fever’ (Early perennials with Pulsatilla, Dicentra and Epimedium)
Make a splash this spring with beautiful flowers in the planteria. This selection of wonderful early perennials is perfect for delivering fabulous blooms where you want them, when you want them.
Don’t forget to celebrate!
There’s a flush of long weekends this month so try to something special to appeal to extra visitors to your centre. A perennials display could be just the thing for this. At some schools the teachers put together beautiful Easter displays complete with bunnies, chicks and Easter trees – could you? Or how about a wedding themed display? Either way – be part of the festivities.
Perennials – perfect for colour
Just as they are flexible and exciting in the garden, so they are the perfect allies in the planteria, giving you the palette to paint beautiful pictures with plants. They offer great value too and are guaranteed to bring colour and fun to customers’ gardens.
Plant ideas for April
There’s an exciting range of colours and styles to choose from when exploring the world of early perennials:
Pulsatilla may be white, lavender-blue, lilac or deep to pale purple. Pulsatilla vulgaris (Pasque flower) is hard to beat. For white flowers promote alba and for deep red flowers ‘Rode Klokke’.
Epimedium offers a spectrum from shades of pink and strong reds to white and yellow options too. Epimedium grandiflorum has a number of excellent cultivars including ‘Nanum’ (white flowers), ‘Rose Queen’ (deep pink flowers) and ‘White Queen’ (large white flowers).
Dicentra tends to bloom a little later than the others. Flowers may be pink, crimson yellow or white. Dicentra spectablis bears these on long, arching stems and is known to be a great performer.
Use fascinating facts to pique customers’ interest -
Did you know…
Pulsatilla is an important treatment in homoeopathy and herbalism. Extracts from the flowers can be used to treat a range of conditions from colds and sinusitis to mood swings and depression. This month the therapy is all of the feel good kind as these flowers burst into life!
Find more like this at www.colour-your-life.co.uk
We're getting Sociable!
It seems every man and his dog are tweeting, blogging and posting these days - and we are no exception!
Join us on https://www.facebook.com/pages/Colour-Your-Life/121192954569502 and Follow ColourYourLife1 on Twitter for regular updates, competitions and information. We look forward to getting to know you!
This month - Join us on Facebook and post on our wall your fascinating fact about any of our featured early perennials to be in with a chance to win 2 tickets to Chelsea Flower Show!!
This month's video...
We have aded to our suite of free materials that are available for your use. This month our video focuses on Pulsatilla.
Monthly videos that focus on our featured plant are available for you to embed on your web page. Visit our site or Youtube to see this month's film.
Don't forget our planting and pruning videos. Over 20 short, informative films on how and when to plant and prune specific plant groups. Download or embed in your online pages.
