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Germany: More Ordering Activities at IPM Essen

The high internationality, the comprehensive range on offer and the presentations of the exhibitors aroused the enthusiasm of the around 60,000 trade visitors to the 31st IPM held last week in Essen, Germany.

At the fair, over 35 percent of the visitors placed orders directly with the 1,537 exhibitors from 46 countries. Thus, the ordering activities have risen by 16 percent in comparison with the previous year. That was also reflected by the good rating of the economic situation: 88.4 percent of the people surveyed see the economic prospects of their sector as positive, a slight rise compared with last year.

"That emphasises the significance of IPM ESSEN as the number one. The worldwide range available in the green sector and the international demand encounter each other here," according to Frank Thorwirth, Chairman and CEO of Messe Essen, and Egon Galinnis, Managing Director of Messe Essen.

Jürgen Mertz, President of Zentralverband Gartenbau ("Central Horticultural Association"), the sponsor of IPM ESSEN, also made a positive assessment: "I am enthusiastic about the frankness of the exhibitors, the partners and the trade visitors in the dialogue with each other. The outstanding success of IPM 2013 is marked by the international spirit: Here once again, important networks were strengthened and impressive technical and product innovations were introduced. I am absolutely convinced: The visit to IPM is not only worthwhile but also indispensable for gardeners as a professional group - even now, I am already looking forward to next year!"

No matter whether new acquisitions, information about products and services or maintaining business contacts: The decision takers in the green sector came to IPM ESSEN. 73 percent of the trade visitors are involved in purchases and procurements in their companies. In this respect, the Plants exhibition section was popular: Over 73 percent of the people surveyed had a particularly great interest in this, followed by the Technology section with over 36 percent. There was praise for the combination of the four exhibition sections: Plants, Technology, Floristry and Equipment. The visitors also awarded top marks to the high internationality of the exhibitors, to the presence of the market leaders and to the overall range on offer at the fair.

Source: HortiBiz - Germany: More Ordering Activities at IPM Essen