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Phone Apps - Will Your Business Grow without One? - John Stanley

If you had asked me last year if I needed a Phone App I would have probably laughed and kept using the marketing tools I already had. It is 2013 and the world is changing at a rapid speed that means how we market our business also changes rapidly...Our consumers are now leaving home with three essential tools to face the world. Their wallet or purse, their keys and their Smartphone, many people feel quite naked if they do not have all three.

I am told that consumers are purchasing 25 million new Smartphone's every three months. This is a tool that is becoming an essential in life for many consumers.

By 2015 researchers believe that $163 billion in sales will come via the Smartphone, that is 12% of e-commerce and whether some of that money is from your business or not depends on how quick you get up to speed as business in developing your Smartphone marketing.

The facts are

  • 41% of Smartphone users have already made a purchase from their phone
  • 79% of Smartphone users find the phone valuable to download coupons
  • Plus, 51% say they are more likely to purchase from a retailer who has a mobile specific website.

So what is a Phone App?

It stands for a "mobile / cell phone application." It is basically new software that is downloaded onto a phone for other than making a phone call. A lot of the early adopters of phone apps used them for playing games on their phone, but now the phone app has become a marketing tool for businesses.

Phone apps are being used by consumers to find your business via GPS, obtain coupons from your business, participate in your loyalty program, and buy products online, and connect with you via social media and so on.

Many clients often say to me that their website can be downloaded onto a phone. But most of these webpage's were designed for computers and are often hard to navigate and read on a phone. This may be doing your business harm rather than benefiting and growing sales.

Many clients also feel that a mobile phone app is too expensive. I agree that large businesses spend thousands of pounds, dollars, euro or rand to develop sites, but small businesses do not need to invest that amount of money.

Small business can get a phone app developed for $1,500 with a monthly management system of $100 a month.

Daniel Dos Santos, who designed our Phone App, has offered to develop phone apps for our clients and newsletter readers for AUD$997 and AUD$97 a month hosting fee. He will provide video tutorials for free as part of his service. And if you are concerned, he has a 30-day money back guarantee and can design a phone app for anywhere our clients live.

There are a number of new tools coming our way which will improve our businesses and we will discuss the next one next month.

Watch our Clicks for Bricks Webinar on Mobile Apps


John Stanley is a Conference Speaker and Consultant. In 2012 he was awarded the WA Small Business exporter of the Year. He works in 35 countries and is one of the world sort after retail and small business presenters. His new conference presentation looks at the new consumer and how that affects your business. Follow John on Facebook John-Stanley -Associates or contact him at john@johnstanley.com.au

Source: John Stanley Associates - Phone Apps - Will Your Business Grow without One? - John Stanley