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HortiTrends Weekly Comment and News Digest - March 18th

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Congratulations to Dee Sewell in Greensideup Shortlisted for Green Awards 2013. There are a number of companies representing the horticulture sector including Supernemos who are taking on Microsoft in the Green Awards Shortlists. It is sometimes hard for our sector to get the recognition it truly deserves as the marketeers in all sectors of the economy make a big deal of their green credentials, whether authentic or not. The innovation and environmental developments that have taken place in the last few years has resulted in a leaner meaner horticulture and definitely more environmentally friendly sector. We are the Green Economy.

Tully Nurseries are still taking bookings for their free Amenity Landscape Industry Trends Seminar and Enrich Soil Health Workshop happening this week. It's a big technology day for the company also, as it's the launch of the newly updated website and e-commerce portal which allows the trade improved options to browse and buy plants and sundries online. For those who still love the feel of paper then there will also be the newly launched 2013 Plant Range Catalogue in a postbox near you soon. This too has had and IT update and will be available as an online Flipbook to browse electronically. Niamh Tully explains "It's not just about changing and moving with the latest technology innovations as we are still very much a person to person focused business. We just wanted to give our trade customers more choices to buy plants how and when they want to."

Fascination of Plants Day is another marketing and PR opportunity for our sector that will be happening across Europe soon. The initiative was brought to our attention by Grainne Walsh of Teagasc Kildalton, who are organising an event around the day.

'The goal of this activity is to get as many people as possible around the world fascinated by plants and enthused about the importance of plant science for agriculture, in sustainably producing food, as well as for horticulture, forestry, and all of the non-food products such as paper, timber, chemicals, energy, and pharmaceuticals. The role of plants in environmental conservation will also be a key message.' Regardless of your sector there is a chance to promote and engage with the current and next generation of plant enthusiasts on May 18th. 

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          Joseph ( Editor at HortiTrends)