Spread a Little Happiness in Ireland - John Stanley

Last year at the Irish conference I mentioned a Facebook promotion that garden centres had developed in Australia. The Irish industry took this idea on board and this spring launched a campaign "Spread a Little Happiness".

They distributed plants in the community and customers had to give the plant a girls name and register them on Facebook with a local independent garden centre. The industry got radio coverage and 6362 new Facebook friends. 70% were female and 58% between 35 and 54 years of age. A great result and I would encourage others to try this style of marketing.

John Stanley is a Conference Speaker and Consultant. In 2012 he was awarded the WA Small Business exporter of the Year. He works in 35 countries and is one of the world sort after retail and small business presenters. His new conference presentation looks at the new consumer and how that affects your business. Follow John on Facebook John-Stanley -Associates or contact him at john@johnstanley.com.au

Source: John Stanley Associates - Spread a Little Happiness in Ireland - John Stanley

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