Get to the Truth - John Stanley

While I was at the Newsagent Conference in the UK where I was the keynote speaker I was fascinated by some research presented by John Kenny of the Today Group. The questions asked of retailers were:

• What do shoppers do when they are unable to find a product?"

Retailers response - 55% come and ask, actual action - 1% of customers did

• "How much sales are lost do to not finding the product?"

33% lost sales according to retailers, actual loss was 71% in lost sales

• "Do consumers switch brands?"

Retailers said 31% of consumers switched brands, 15% actually did.

Do not assume you know what is going in your store, go and find out.

John Stanley is a Conference Speaker and Consultant. In 2012 he was awarded the WA Small Business exporter of the Year. He works in 35 countries and is one of the world sort after retail and small business presenters. His new conference presentation looks at the new consumer and how that affects your business. Follow John on Facebook John-Stanley -Associates or contact him at john@johnstanley.com.au

Source: John Stanley Associates - Get to the Truth - John Stanley

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