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It is now clear that the British people have made the choice to leave the European Union. The countr...


10 Talented Executives To Be Recruited as Bord Bia Origin Green Ambassadors


Bord Bia in partnership with the Irish food and drink industry and UCD Michael Smurfit Graduate Business School is developing a Master’s Degree Programme in Business Sustainability. The recruitment for this initiative is being supported by the Marketing Institute of Ireland. The Origin Green Ambassador Programme will see 10 experienced and talented executives being recruited as Ambassadors to build trade awareness and promote globally Bord Bia’s Origin Green programme by establishing relationships, and deepening existing relations, with the world’s leading food and drink companies.

As part of this initiative, the successful 10 Ambassadors will undertake a 2 year M.Sc. in Business Sustainability at UCD Michael Smurfit Graduate Business School. The programme will enable the Ambassadors develop world leading expertise in Sustainability and its application to food business development. As part of the programme each Ambassador will also be placed with a global food and drink multinational company.

Origin Green is a unique sustainability programme developed by Bord Bia to internationally demonstrate the commitment of Irish food and drink producers to operating sustainably - in terms of greenhouse gas emission, energy conservation, water management, biodiversity, community initiatives and health and nutrition. It is hoped that by the end of 2014, 75 per cent of Ireland’s food and drinks exports will be from Origin Green companies. Sustainability is a key marketing platform for Ireland internationally and these selected 10 Ambassadors will play an important role in marketing Ireland to overseas companies.

The ideal candidates for this programme would have 5 years commercial experience in the food and drink or marketing sectors and would already hold a primary degree in business, science or languages.  The proposed programme will include a scholarship to cover academic fees and living expenses and will commence in September 2013 as a new stream within the existing Bord Bia Marketing Fellowship Programme.

Applicants will undergo a rigorous selection process and the 10 candidates demonstrating the most potential to add value to the Irish food and drink industry will be selected. Recruitment will commence shortly and further details are available on www.smurfitschool.ie/origin

Aidan Cotter, Chief Executive, Bord Bia said: “This new Origin Green Ambassador Programme is a unique opportunity for proven and talented executives in the Irish food and drink industry or the wider marketing industry to be part of an initiative which will promote Ireland as a world leader in sustainability, while also learning best practice from other leading international food and drinks businesses. The programme will hugely benefit the 10 selected Ambassadors whilst also helping the Irish food and drinks industry deepen relationships with key international companies”.

Professor Ciaran Ó hÓgartaigh, Dean of the UCD Michael Smurfit Graduate Business School said: “As Ireland's leading business school, we have an obligation to meaningfully contribute to the sustainability of Ireland's export-led growth and we are particularly delighted to do so in such an important sector for Ireland and internationally. This new programme will be a manifestation of this mission and we look forward to working with the selected Ambassadors later this year when the programme commences.”

Tom Trainor, Chief Executive of the Marketing Institute of Ireland said: “We believe that marketing will play a key part in Ireland’s economic recovery and as such, initiatives such as the Origin Green Ambassador Programme are very important. We would encourage marketeers to avail of this unique opportunity in career development while also contributing at the same time to building Ireland’s sustainability credentials around the world”.

Source: HortiTrends News Room