08December2021

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Impact of the Decision To Leave the EU

Impact of the Decision To Leave the EU

It is now clear that the British people have made the choice to leave the European Union. The countr...


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Which? Launches Trusted Traders in UK Market

Announcing the launch of a brand new trader endorsement scheme - Which? Trusted Traders
For years Which? have been testing products and services and awarding the best our coveted Best Buy Icon. The value of the Which? Best Buy icon has been enjoyed by kettle manufacturers, insurance providers and pushchair producers.

“Just a week after the endorsement appeared online, customers at a consumer show were making a beeline direct to the product.”

The Best Buy Icon also helps consumers choose with confidence. 72% of consumers say that a Best Buy Icon will positively influence their decision to buy a product or service.

But that is not all we do!

We've just launched Which? Trusted Traders



Now we have turned our attention to traders with the launch of Which? Trusted Traders.

Which? Trusted Traders is a scheme that rewards the best local traders in the motoring and home improvement sector with a Trusted Trader Icon that they can use on their marketing materials like business card, website and letterhead.

The icon tells potential customers that the trader has undergone a rigorous assessment process carried out by independent professionals. That’s great news for consumers.

It’s also great news for Which? Trusted traders because they get the recognition that they deserve, the Trusted Trader icon helps them stand out from the crowd and could be the difference between winning new business or losing it.

As we said 72% of consumers are positively influenced by a Which? Best Buy icon.

The scheme has only just launched in London and Home Counties. Now is the time for traders to get involved and become the first Trusted trader in your area.

Call us on 01992 82 5003 or email us at trustedtraders@which.co.uk to find out how Which? Trusted Traders can help take their business to the next level.

Three easy steps to becoming a Which? Trusted trader
There is only one thing that traders need to do to start the journey to becoming a Which? Trusted trader.

1. Register today > Call 01992 82 5003, quote TTLP and pay the £40 (ex VAT) administration fee. Lines are open Mon - Fri 9 - 6 pm.

2. Get assessed > One of our friendly assessors will be in touch to arrange a visit.

3. Endorsed > You are officially a Which? Trusted trader and can start using the icon*

Source: Which.co.uk - Which? Launches Trusted Traders in UK Market