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Thrilling Stage Shows in the FDF Event Centre - IPM Essen 2015
- 27 January 2015
Fachverband Deutscher Floristen - Bundesverband - at the World's Premier Horticultural Fair
Thrilling Stage Shows in the FDF Event Centre
At IPM ESSEN 2015, too, Fachverband Deutscher Floristen e. V. (FDF - "Trade Association of German Florists") will once again present the newest collections, international floral designers and innovative floristry trends in the FDF Event Centre in the Green City / Hall 1A at Messe Essen. Top-class stage shows, practice-oriented marketing ideas and new floral styles will be the highlights of the multifaceted range of advice and information available on the FDF booth. Attention will focus on the living culture with flowers and plants as well as on successful marketing in the retail flower trade.
New Life: The New "Spring Floristry" Presented by Germany's Best Florists
Germany's best floral designers will be in the limelight at this IPM ESSEN 2015. In an inspiring stage show, Marcel Schulz (Germany's champion florist), Leoni Gehr (runner-up in the German Florist Championship) and Eva Latsch (third-best in the German Florist Championship in Berlin in 2014) will present springlike ideas for an urbane public from the hands of masters. The floral repertoire will encompass the must-haves in the spring of 2015. These will include decoratively composed arrangements for young consumers, flowery gift ideas for Valentine's Day with the motto of Love is in the Air, the new sales hits for Easter and Mother's Day in 2015 as well as trendy spring bouquets. The top events will take place on all four days and will be supported by FDF's partner G-Fresh.
Wanted: Search for Germany's Finalist for the Fleurop-Interflora World Cup 2015 in Berlin
From June 11 to 13, 2015, the best florists in the world will congregate for a superlative competition in Berlin! The World Florist Championship is being organised by Fleurop AG. After 32 years, the Fleurop-Interflora World Cup will thus come back to Germany. It last took place in Hamburg in 1982. The German participant in this top-class florist event will be sought within the framework of IPM ESSEN 2015. In a unique stage show, the nominated floral designers will present themselves to a critical expert jury live on the show stage of Fachverband Deutscher Floristen e. V. (FDF) and, with their floral creations, will put themselves
forward as candidates for participating in the international florist contest. Marcel Schulz (Germany's champion florist), Leoni Gehr and Eva Latsch (who occupied the first three places in the German Florist Championship in Berlin in 2014) will also be involved. The winner of this heat will represent Germany in the Fleurop-Interflora World Cup 2015 in Berlin in June.
Top Event: International Teachers of Floristry: IPM WORLDWIDE SHOW
After the successful start in 2014, FloralDesign Edition, Messe Essen and Fachverband Deutscher Floristen e. V. (FDF) will once again present international floristry greats in a highlight event at IPM ESSEN 2015. On the top subject of Teachers of Floristry - The IPM WORLDWIDE SHOW, international teacher personalities will give insights into the philosophy of their teaching and will provide inspiration with different perceptions of floristry. Floral inspirations and flowery exhibits will be on display for viewing on the FloralDesign Edition booth in Hall 1A.
FAIRYTALE FLOWERS® and Fachverband Deutscher Floristen e. V. (FDF) Design and Floral Items - Insights and Perspectives for Flowering Classics in a German/Danish Presentation
The Danish company Gartneriet PKM A/S which was founded in 1948 has a greenhouse area of over 200,000 square metres, supplemented by an outdoor area of 60,000 square metres. The main products (campanulas, schlumbergeras, rhipsalidopsises and helleboruses) are marketed under the proprietary name of FAIRYTALE FLOWERS®. Within the framework of IPM ESSEN 2015, Fachverband Deutscher Floristen e. V. (FDF) and FAIRYTALE FLOWERS® will dare to carry out an exciting experiment. For the first time, they will show how the plant classic can be presented in an effective, innovative and new form from the viewpoint of German and Danish floral and product designers. The trade public will be invited to change the direction of the perception and presentation of plants in a way which can be transferred to other products on the green market. On the Danish side, the protagonists in this innovative stage show will be the flower designer Nikolai Valentin and the designer Mie Lerche. The German perspective and new presentation of the FAIRYTALE FLOWERS® will be shown by FDF's Creative Director Manfred Hoffmann and the young designer Tom Baffi.
Contact:
Nicola Fink
Press and Public Relations
Fachverband Deutscher Floristen e. V. - Bundesverband -
Im FloristPark International, Theodor-Otte-Str. 17a
45897 Gelsenkirchen
Telephone: +49.(0)209.95877-72
Fax: +49.(0)209.95877-70
E-mail: nicola.fink@fdf.de
Internet: www.fdf.de
