- 17 November 2011
GIY’s aim is to transform the nation’s health and wellbeing, strengthen communities, and protect the environment by inspiring and empowering people to grow their own food. There are 100 GIY groups around Ireland and approximately 12,000 people involved between our community groups and online social network. GIY is a registered charity (CHY 18920).
The 64-page GIY Magazine will be launched in January each year and will have a print run of 5000 copies. It will be distributed to GIY members free of charge and sold at events and on our website (priced at €4.50) to raise funds for GIY. It will be a full colour, glossy, A4 magazine similar to The Edible Garden Magazine or Garden Heaven.
The magazine will include GIY news, people and projects (school gardens, allotments and community gardens) as well as acting as a handy reference guide for GIYers throughout the year (containing growing guides on a range of vegetables, a Kidz plot, tips and advice from the GIY community, month-by-month growers calendar and Masterclass articles).
Contributors will include some of the world’s leading horticulture experts such as Joy Larkcom, Klaus Laitenberger, Hans Wieland, Kitty Scully and Joyce Russell as well as GIY patrons Michael Kelly, Darina Allen and Ella McSweeney.
Advertisers in Issue 1 will be listed on our website for one year as a ‘Retail Friend’ of GIY. The GIY website attracts over 150,000 unique visitors per annum (over 3,000 unique visitors a week). Advertisers that take a half or full page ad will also be profiled in our industry leading e-zine, which is distributed to over 8,000 people and has an open rate of 42% (versus 21.2% industry standard) and a click rate of 21.2% (versus 3.2% industry standard).
This is an exciting opportunity to support the work of GIY and target your message to a captive and engaged audience of GIYers!
Please direct all queries to Ciaran@giyireland.com or call 051 302191 for more information. Closing date for receipt of print ready artwork is 4th December. The following rate card applies:
Page Amount Early Booking Discount (Book by 25/11/11)
Outside Back Cover A4 €1500 15%
Inside Front Cover A4 €1200 15%
Inside Back Cover A4 €1200 15%
Full Page A4 €1000 10%
Half Page A4 €600 10%
Quarter Page A4 €350 10%
Eight Page A4 €200 5%
Sixteenth Page A4 €125 5%
Source: GIY Ireland