Seasonal Retailing by John Stanley

Travelling around the hills of Ontario at present in Canada.

It is strawberry time and it is wonderful to see seasonal retailing in action. Many retailers have lost the art of seasonal retailing and the excitement that can create in the marketplace.

Providing anticipation for the customer can help generate the marketing hype.

Farm retailers have a wonderful opportunity to create this, it is something other retailers could copy.

Source: John Stanley Associates - Seasonal Retailing by John Stanley

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