Bord Bia Business Referral Award Programme Introduced

The Bord Bia Statement of Strategy for 2012- 2014 has a goal to drive long term sustainable growth and has been developed to fully support the implementation of Bord Bia’s Pathways for Growth and Food Harvest 2020 (of which Pathways is an integral part). One of the strategic priorities is to enhance competitiveness and a key element of this is to drive co-opetition and cooperation at all levels within the Industry (across-chain and within firms).

Bord Bia facilitates and encourages co-opetition. It is in this context that Bord Bia is introducing the Bord Bia Business Referral Award Programme. This is an initiative to encourage and reward business referral by one company to another company. The programme is focused on delivering new business and at the same time recognising these initiatives. The best initiatives and outcomes from this programme will be shortlisted for consideration for an award based on a number of criteria with the level of new sales/turnover delivered as a key consideration. The presentation of the award will be at the Bord Bia Food & Drinks Awards which will take place in November. The award winner will be presented with an opportunity to attend a Harvard Business Course in Harvard University.

The benefit to new suppliers is new business, while the company who identifies the opportunity and /or facilitates the introduction are helping their existing customer to address a supply issue for existing or new product(s), which further strengthens their reputation and enhances the relationship of the introducing company with their customer.

Further information on the programme and how you can participate can be found here.

Source: Bord Bia - Bord Bia Business Referral Award Programme Introduced