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Flower and Ornamental Plant Market in 2014 – Compensation for Crisis Year of 2013 - IPM Essen 2015

(ZVG) - Agrarmarkt Informationsgesellschaft mbH (AMI - "Agricultural Market Information Company") has made initial estimates about the flower and ornamental plant consumptions in Germany in 2014. These indicate that the consumption levels have once again reached the same levels as in 2011 and 2012. Until September, more or less high rates of increase were shown for 2014 across all the segments of the ornamental plant market. Not only did the garden plants so strongly affected by the decline in sales in 2013 (woody plants, bushes and shrubs, bedding and balcony plants, herbs and bulbs) exhibit a positive development but cut flowers and house plants profited, too.

According to estimates made by AMI on the basis of the data available until September 2014, the market volume for flowers and plants rose to around Euro 8.6 billion (at retail trade prices) in 2014. Thus, the market is shown to be similarly large as already in 2011 and 2012. The per-capita expenditure on flowers and plants rose to a high level at around Euro 107 in 2014. The per-capita expenditure was only higher in 2007 and 2008.

AMI is expecting a stable market course if Germany is spared from any vagaries of the weather (e.g. late frosts, torrential rainfalls or hot spells) in 2015. It remains to be seen whether new concepts can take up the trends such as "urban gardening", regionality or insect food plants and can provide positive stimuli in addition to the customary extensions to the range.

The small herb and bulb segments which both belong to the group of garden plants and were considered separately as from 2014 justify the more precise consideration because of the increasing interest of the most diverse market participants. Therefore, the division of the market has presented itself in an even somewhat more colourful form as from 2014. Apart from bulbs, all the separately considered segments exhibited positive developments in comparison with the previous year. The minus in the case of bulbs was still extremely distinct until September and will probably have been reduced by the end of the year.

The cut flowers constitute the individual segment which continues to be the largest and grew slightly to a volume of Euro 3.0 billion (at retail trade prices). Thus, cut flowers account for almost 35 % of all the expenditure on flowers and ornamental plants. The collective segment of the garden plants (woody plants, bushes and shrubs, bedding and balcony plants, herbs and bulbs) reached a volume of nearly Euro 4.1 billion. The market for house plants grew to a volume of nearly Euro 1.6 billion. In this respect, all three subsegments (flowering and green house plants as well as bowls) developed positively.

Franz-J. Jäger
FGG Förderungsgesellschaft Gartenbau mbH
("Company for the Promotion of Horticulture")
- Managing Director -
Zentralverband Gartenbau e. V.
("Central Horticultural Association")
- Administration -
Godesberger Allee 142-148
53175 Bonn
Telephone: +49.(0)228/81002-29
Fax: +49.(0)228.81002-76
Mobile: +49.(0)172.9138381
E-mail: zvg.jaeger@g-net.de
Internet: www.g-net.de

Source: IPM Essen